We Design Strategy Around People—Not the Other Way Around
Meet Brooke M. Dukes
Hi, I’m Brooke M. Dukes—Founder of BMD Consulting, international best-selling author, and a woman on a mission to end misaligned leadership.
For over two decades, I’ve helped leaders and teams grow with less grind by decoding how they’re built to operate. My work is rooted in behavioral psychology, neuroscience, and Human Design—but the real engine is GRACe, our proprietary framework based on the four emotional drivers behind every business decision: Growth, Recognition, Achievement, and Connection.
Because when you understand what drives people—and how they’re designed to deliver—you stop spinning and start scaling.
Where Science Meets Human Performance
We don’t guess. We decode.
At BMD, we use the GRACe framework to uncover the emotional drivers that shape leadership, communication, and buying behavior—and combine it with Human Design to map how people make decisions, manage energy, and avoid burnout.
That means:
- Leadership that stops micromanaging and starts mobilizing
- Sales that close more deals and keep clients coming back
- Communication that cuts confusion and drives real action
- Growth that’s fast, aligned—and built to last
The BMD Approach
Real Strategy. Backed by Real Data. Built for Real Humans. We combine:
- Behavioral Psychology – for clear motivator-based strategy
- Neuroscience – for smarter decision design
- Human Design – to align energy, action, and execution
Our consulting is direct, flexible, and designed for high-performance without high-pressure.
Book a Strategy CallOur Mission
To help people and businesses stop wasting time on strategies that don’t fit—and start leading, selling, and growing in alignment with how they’re wired to win.
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Our Vision
A future where self-aware leaders build aligned teams, behavior-based strategy is the norm, and GRACe is the backbone of smart, sustainable growth.
Success by Design Club
Work That Fits Your Life—Not the Other Way Around
Success by Design isn’t another course or content dump. It’s a monthly strategy reset, built for people who are tired of doing “all the right things” and still getting nowhere.
For $22/month, you get tools, coaching, and a clear path forward—designed around how you work best, not how some guru thinks you should.
You’ll learn how to:
- Stop overthinking and make clear, timely decisions
- Do less, get more—by focusing on the small actions that actually matter
- Make bold moves when it counts—without second-guessing yourself
Whether you’re growing a business, changing careers, or just ready to stop second-guessing yourself—this is the plan that actually fits you.
Learn More About Success by DesignBusiness Consulting
Fix the system, not the people.
At BMD, consulting isn’t about handing you another to-do list. It’s about redesigning how your business actually works—based on how your people actually operate.
We help you:
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Pinpoint the real blockers to performance (spoiler: it’s not your team’s attitude)
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Align leadership, sales, and team dynamics with your behavioral data
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Build communication, growth, and retention strategies that are wired to work
We use the GRACe framework to decode what drives behavior, and Human Design to map how your team moves, decides, and delivers. The result? Less burnout. More buy-in. Real traction.
Book a Strategy CallWant More Than Just a Tagline?Â
Want to dive deeper into our frameworks and philosophy? Explore our white papers!Â
GRACe: The Foundation for Business and Personal Success
 March 2025
GRACe™ decodes what drives people. Human Design reveals how they’re built. Together, they help you lead, sell, and scale without burnout or guesswork. No fluff. Just smart alignment that actually sticks.
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Behavior Change Through Conditioning and Integration
 January 2025
Explore the psychology of habit formation and behavior change. This white paper provides tools to create lasting organizational transformation through strategic conditioning programs and identity-focused approaches.
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GRACe for Leadership: Leading Through Alignment, Not AssumptionsÂ
June 2025
Great leadership isn’t about charisma—it’s about clarity. GRACe for Leadership helps you decode what motivates your team and how they’re built to perform. Add Human Design, and you’ve got a blueprint for trust, delegation, and culture that actually works. Less guesswork, more traction.
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GRACe for Sales: Transforming Communication and Closing Deals
 April 2025
This isn’t script-based selling. It’s sales rooted in human behavior. GRACe for Sales helps your team connect to what buyers actually care about—and Human Design shows how they decide. The result? Less resistance, more resonance, and sales strategies that actually stick.
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Check out what some of my clients have to say:
Denise Dalrymple
CEO Girl Scouts of America
“I think there is a direct correlation between getting your organization aligned to getting the results that you need. They helped us to create the plan and execute it.”Â
Misty Wales
COO Lund Orthodontic
“I knew we had to go outside of what I knew as a leader and what we knew as an organization to find the help we needed to take us to the next level. The experience we’ve had has been unlike any other experience I’ve had with a consulting firm. It has been positive, empowering, and motivating not just for myself but for our entire company. I just can’t say enough and I’m excited for the next chapter.”
