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Lead Better. Sell Smarter. Grow Without the Grind. 

The behavior-first way to lead, sell, and scale using how you're designed—not what some LinkedIn guru said you should do.

Lead Better. Sell Smarter. Grow Without the Grind. 

The behavior-first way to lead, sell, and scale using how you're designed—not what some LinkedIn guru said you should do.

Book a Free Strategy Call!

You’re not the problem. Your strategy is.

You’ve followed the rules, hired the team, took the trainings.

And yet... everything still feels harder than it should.

That’s not a motivation issue. It’s a wiring mismatch.

GRACe helps you lead and sell in a way that actually works for how you're built—so your business stops draining you and starts delivering.

So... What is GRACe?

GRACe is a behavior-based framework built around four emotional drivers:

Growth, Recognition, Achievement, and Connection.

These aren’t personality quirks. They’re the core human needs that drive how people lead, buy, decide, and behave.

When you know which driver someone’s operating from, you can speak their language, build real trust, and get real results.

Layer in Human Design, and you’ve got the blueprint for how someone’s energy actually works—how they make decisions, take action, and avoid burnout.

GRACe = what they need.
Human Design = how they’re built to meet it.

Together? You get leadership and sales strategies that stick—without the struggle.

Let's Get Started > Book a Free Strategy Call

What We Do

(Without the buzzwords)

We help leaders and teams:

  • Spot what’s really slowing them down (it’s usually not what they think)
  • Say the right thing, the right way, to the right people
  • Lead and sell in a way that fits how they—and their teams—are actually wired

No forced scripts. No fluff frameworks. Just science-backed strategy that feels like it fits.

How We Do It

(Spoiler: It’s Not Another Personality Test)

We combine behavioral science, neuroscience, and Human Design to decode how you operate best—without the fluff.

You’ll get:

  • Clarity on what fuels you—and what fries you
  • Tools to lead, sell, and communicate with way less friction
  • Habits that actually move the needle (not just fill your calendar)

No jargon. No vibe-only coaching. Just real data on how you're built to succeed.

– Find out how you’re designed to lead and sell—before you tweak another workflow.

Get Your Free Leadership HD Chart
Get Your Free Coach HD Chart

Who It's For: 

You’re a high-performing leader, coach, or business owner who’s ready to:

  • Quit forcing strategies that don’t fit how you—or your team—actually work
  • Do less, accomplish more, and stop white-knuckling your way through growth
  • Lead, sell, and scale without frying your nervous system in the process

– Because you don’t need more advice. You need a strategy that fits.

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Real Numbers. Real Growth. Real Fast.

Our clients stop spinning and start scaling. Here’s what GRACe has helped them do:

  • 22% increase retention—no extra headcount required
  • $54M+ in new revenue—without pushing harder
  • 30% fewer cancellations across private practices
  • 38% throughput boost across 52 healthcare sites
  • 35% higher sales conversion—same offer, better alignment
    changing the offer

Client Wins, In Their Words. 

“GRACe helped us cut through the noise, unify our leadership team, and deliver results that showed up in our bottom line.”— VP of Sales, National Healthcare Group

“Our team isn’t just performing better—they’re actually happier. We’ve never had this level of clarity or alignment.”
— CEO, Medical Services Network

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Proven Results: Unlock Success with the Communication Code System

Amy Suiter

Doctorate Educational Psychology and Owner Amy Suiter LLC

Thanks to Brooke's guidance and support, I am on my path to achieving things I never thought possible, she continues to see my potential even when I can't. Her unwavering belief in her clients and ability to demand accountability is second to none. If you are ready to grow to your next level Brooke is the coach that will challenge you, stretch you, and most importantly grow you to your next level of success!

Alia Kahn

Owner Oak + Lotus Studio

To say that working with Brooke has been transformative comes nowhere close to capturing the full scope of the impact my work with her has had on my life.  Her straightforward yet compassionate focus on identifying and interrupting old patterns has guided me to create immense change both personally and professionally. Because, as she has said from day 1, once you've gotten your personal life sorted, the professional stuff flows easily. And she was absolutely right. I was skeptical at first, but she quickly demonstrated that she really knows what she's talking about. And that's when the real work began. It's been hard, but nothing good comes easy, right? If you're willing to put in the work, know that Brooke can absolutely help you achieve whatever goals or objectives you seek - personal AND professional. 

See Full Case Study

Benah Parker

Ph.D. and CEO Level 42 Consulting

Few people have the opportunity to work alongside a coach and mentor as powerful as Brooke. She and I have worked together for more than six years, and she has provided incredible insight, advice, and accountability as I have grown my own entrepreneurial endeavors.

If you are a successful female executive who is feeling burned out and unfulfilled, I highly
recommend working with Brooke to learn how to reach your goals while enjoying the process!

Start Increasing Revenue Today - Book a Free Strategy Call!

Meet Brooke Dukes

Brooke M. Dukes, Founder of BMD Consulting and #1 International Best-Selling Author, pioneers the intersection of psychology, behavioral science, NLP, and Human Design in SMB revenue generation. Through her groundbreaking Communication Code system, powered by the GRACe framework—Growth, Recognition, Achievement, and Connection—she empowers businesses to master the art of influence, driving employee retention, cohesive team dynamics, and measurable revenue growth by unlocking the emotional drivers behind sales success.

While the Communication Code system revolutionizes business communication through psychology-based leadership and sales strategies, her Success by Design Club fosters a dynamic online community where individuals redefine success on their own terms to build a fulfilling and purpose-driven future.

Read My Full Story!

Not Ready to Book a Call?                 

Start With Your Human Design Chart.

This isn’t a personality quiz. It’s a behavior-based blueprint that shows how you're wired to lead, sell, and grow—with less friction and more flow.

You’ll see:

  • How your brain is built to decide and take action
  • What’s quietly slowing you down (and how to fix it)
  • How to stop shape-shifting your life around your business—and do it the other way around
Get Leadership HD Chart
Get Coach HD Chart
See What Our Clients are Saying

Want the deeper science behind GRACe?

This white paper breaks it all down—no fluff, just the proven framework that drives performance where it actually counts: leadership, sales, and team dynamics.

You’ll learn:

  • How the four GRACe needs shape behavior, motivation, and performance
  • What GRACe looks like in real-world leadership, coaching, and sales scenarios
  • How GRACe integrates with behavioral science, neuroscience, and Human Design for smarter, more sustainable strategy

Because smart decisions need more than good vibes—they need real data.

Download the GRACe White Paper